However, the following expenses are inadmissible:

• Expenses currently covered by government programs;
• Costs of maintaining a presence in a given market.

Furthermore, business models must respect the following criteria:

• Encourage Canadian content production;
• Contribute to the improvement of the Canadian broadcasting system;
• Include, eventually, broadcasting on Canadian television;
• Applicant profile must be: producer, distributors or broadcaster;
• The company’s headquarters and decision-making centre must be in Quebec;
• The company must be more than five (5) years old and/or the applicant must have over fifteen (15) years of experience in the audiovisual sector. In all cases the applicant must have previous experience in content marketing or exportation;
• Respect the Quebecor Fund’s requirements for financial contributions;

When investing in projects, the Quebecor Fund gives preference to the following criteria:

• Applicants with a business partner in development and/or marketing;
• Application with confirmation of obtaining a broadcasting licence and/or the financial participation of a broadcaster in the project’s development, at the time of application;
• Content intended for multi-platform distribution;
• Projects allowing for the consolidation of expertise in the development or marketing of audiovisual content for export;
• The creation of intellectual property rights;
• Projects demonstrating the economic benefits for Quebec;
• Applicants who show entrepreneurial spirit and are willing to take risks.